Make the Chevy Colorado Your Competitive Advantage

Searching for a new midsize truck should be a lot of fun. Your search should lead you right to Crossroads Chevrolet GMC, your Chevy dealer near Ripley because we can help put you in a pickup that is a perfect fit for you. It very well might be the Chevy Colorado—a popular and proven powerhouse that blends efficiency and versatility without the added size of a bigger truck. This truck stands out from the competition in several ways. It has powerful engine options and performance specs, remarkable capabilities for off-road enthusiasts, features an unexpectedly comfortable cab for even daily driving and commuting, and does it all at a price you’ll love. The Colorado has been designed to outperform its competition, and we know it fits right in with Ripley drivers.

So what exactly are the benefits of shopping for a Colorado over other midsize trucks Ripley drivers should consider? These are some of the top reasons:

Power and Performance

The Chevy Colorado is in its third generation, which launched for model year 2023. Current Colorados come with two powerful engine options that set them apart from other, weaker midsize trucks. Despite being slightly smaller overall than Chevy’s full-size Silverado pickup truck, the Colorado shares its upgraded engine option with its cousin. This means you get the same power in your new Colorado as the Silverado, making towing and hauling a breeze for this work truck.

The base engine option available on new third-generation Colorados is a 2.7L Turbo I-4. This engine produces a whopping 237 hp and 260 lb-ft of torque. Upgrade to the base engine seen on the Silverado, and you’ll get the 2.7L TurboMax I-4 engine, which generates 310 hp and 430 lb-ft of torque. You can tow 3,500 lbs or 7,700 lbs, respectively. That’s a whole lot of towing capability! For payload, you can haul up to 1,610 lbs of dirt, equipment, sporting equipment, or work tools in the back of your Colorado—more than enough for most people’s working needs.

Exterior and Size

Ripley drivers will find that the Colorado fits in nicely with our area. The Colorado is, first and foremost, a work truck and isn’t overly flashy or trying to overtly take up space. You’ll be able to pull into that cramped parking spot at Food Giant just as easily as you’ll be able to navigate the job site. It’s a perfect blend of the capacity found in larger trucks and the agility you’ll need for city driving without downsizing to a compact truck. You get the best of both worlds—easy maneuverability but plenty of power.

In terms of design, the Colorado integrates functional features like a well-proportioned truck bed with its sharp lines and the bold grille prominent on the front. It isn’t a truck for peacocking, though—this truck was built for working people with tough jobs to get done, and its rugged design reflects this. One look will tell an observer that this truck has come to get serious work done. Overall, it’s athletic and durable-looking, broadcasting its utility and performance capabilities.

Interior

Chevy doesn’t cut corners when it designs any of its vehicles, and the Colorado is no different. You’ll find a durable and comfortable cabin experience in your Colorado that highlights functionality for the practical and busy driver. There is a user-friendly layout that makes it easy to access the control panel, as well as an intuitive infotainment display that will keep you entertained and prevent you from getting lost no matter where you go. If you’re looking for something to stand up to a beating and help you get work done, the Colorado will do it all while still giving you a comfortable riding experience.

ZR2 Trim

The Colorado has something that most midsize trucks fall short on—a trim level that is perfectly tailored for off-roading. On the Colorado, this trim is called the ZR2, and it’s completely changed how the industry views off-roading capabilities in the midsize truck segment. Typically, off-roading capabilities have been reserved more for bigger and more expensive full-size trucks. Or if midsize pickups have been included, they have fallen short and wouldn’t really take you past your campsite.

That isn’t the case for the ZR2. This trim has been tailored for the back-country adventure lover who wants to get muddy. It features a lifted suspension for traveling over rocks and roots as well as a wider track that enhances the Colorado’s stability and handling, particularly when taking corners while off-roading. Multimatic DSSV dampers come standard on this trim and serve as high-performance shock absorbers to keep the driving experience smooth even while traveling over uneven terrain. You’ll also find skid plates and rock sliders on this trim, which improve the Colorado’s durability even when conditions are harsh.

The ZR2 trim also features some impressive technologies that help it perform better off the beaten path. These include an electronic locking differential in both the front and rear. This forces the wheels to rotate at the same speed, even during slippery conditions when forces are driving them apart. It can also help the Colorado from getting stuck in the mud or snow—something that definitely comes in handy!

The ZR2 also has a special ‘hill descent’ mode that can be enabled when traversing a steep decline while off-roading. When it’s enabled, a slow and steady speed is constantly maintained without needing the driver to apply the brakes throughout. Instead, you can sit back and focus on driving while trusting your Colorado to manage your descent for you. This serves as an additional safety feature.

If you’re looking for a midsize truck that you can also play with, the Colorado can make your off-roading dreams come true!

Value for Price

Don’t let the Colorado’s small price tag fool you; even though it has impressive capabilities wrapped up inside a durable truck, it is one of the most affordable trucks on the market. Chevrolet markets this truck as a vehicle for the working person who likes a little adventure in their lives. It’s not pretentious, but it still has all the capability of its more expensive rivals. Considering the complete feature sets and available technology, you’re not going to find a better value for your money. And with so many customizable options, you can add or subtract features as needed to fit your budget.

Named the 2024 MotorTrend Truck of the Year

Don’t just take our word for it—the Chevy Colorado was named the 2024 MotorTrend Truck of the Year! This means that it even edged out larger and heavier-duty trucks like the Ford SuperDuty with a more significant margin in graded categories! We think that’s pretty impressive. MotorTrend reports that it is a strong value overall. According to them, the Colorado also offers some unexpectedly good off-roading features that make it stand out from the pack.

See the Colorado for Yourself

Do you want to see what all the hype is about? Crossroads Chevrolet GMC wants to be your Chevy dealer near Ripley. We always have many great Colorados on the lot, so you can see for yourself how this midsize truck outperforms the competition. Come visit us and see why you should consider the benefits of owning a Colorado.

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